If there is anything that NIKE’s story proves, it’s how powerful a shared purpose can be.
Fifty years ago, our journey began with a dream to serve athletes. As we grew, so did our belief in NIKE’s role and opportunity for impact in the world.
When we advocated for women’s right to compete on sport’s biggest stages, we saw the difference our voice could make. As we faced the threat of climate change, we realized that we couldn’t just wait for solutions – we had to help create them. And as our society reckoned with racial injustice, we understood our responsibility to act – in our communities, and inside NIKE.
Over the years, doing the right thing hasn’t always been easy. And we haven’t always gotten it right. But more than anything, what our journey has taught us is the importance of a bigger why.
NIKE’s mission is to bring inspiration and innovation to every athlete* in the world. Our purpose is to move the world forward through the power of sport.
And in the face of today’s pressing challenges, I believe that NIKE’s potential to bring hope and inspiration matters more than ever.
Today, we’re redefining sport for a new generation. Whether it’s prioritizing mental health and well-being; expanding opportunity for women and girls; investing in youth sport and addressing barriers to access; or helping more kids and communities discover the power of play and movement, we’re working to shape a more equal, active, and inclusive future.
We’re innovating to meet the challenges of climate change – designing products with circularity in mind, giving new life to worn footwear and apparel, and collaborating across the industry to reduce our collective footprint.
We’re more focused than ever on building a diverse, inclusive team and culture, because creating the change we want to see starts with us. And through our platforms and partnerships, we’re inspiring and empowering others to join us in working toward a more equitable future.
NIKE’s purpose is why I joined the company. And it’s why I’m so honored to be a part of this incredible team.
NIKE is, and always will be, a brand of action. We don’t just say we want to create positive change in the world – we set out to do it. And so long as we can help shape a brighter future, we will never stop working to do better.
For all the barriers that we have already broken, I believe our best chapters are ahead of us yet.
President and CEO, NIKE, Inc.
*If you have a body, you are an athlete. – Bill Bowerman, Cofounder, NIKE
First published on: https://purpose.nike.com/ceo-letter